It’s alive and it has a press release:

Garden & Gun, a new Southern lifestyle magazine, will hit newsstands in April. The publication will reflect “the modern lives of affluent Southerners and those who aspire to the sporting life of the
South,” according to a company statement.

And on their website we find gorgeous photography and this ad copy:

In the 21st Century American South there is a breed of modern men and women whose mindset is at once old world and new….Stewards of the land, they love the outdoors and long to conserve all that the favorable environment and climate affords them.  They seek a magazine that is contemporary yet classic, confident, sophisticated – a new kind of Southern magazine.

Garden & Gun will attract men and women who live an adventure bound, art loving, skeet-shooting lifestyle and who have a love affair with the South.

Thanks, Garden & Gun, for reminding me why I carried myself OUT of ole Virginny as soon as I legally could.

And thanks to Doreen Howard for alerting the (disbelieving) Garden Writers Listserv to this new publication (subscribe now!)  She also passed along this information about a gun soon to be introduced by Marlin Firearms.  “It’s marketed as ‘perfect for getting rid of chipmunks, mice, snakes, and other garden pests’, sort of a mini shotgun.  Without the loud blast.  It will be called the ‘Garden Gun'”.

Now get this.  According to the website, Garden & Gun is being published by none other than Rebecca Darwin, former publisher of New Yorker Magazine.  We’ve heard the publishing world is all a-fluster over its new competition on the Internet but this is just bizarre.  So bizarre, in fact, that I’m still not entirely sure this isn’t an early April Fool’s joke, in which case – ya got me!!

Joke or no, the Garden Writers Listserv has been having lots of fun with this, using subject lines like “Let the Games Begin!” and tongue-in-cheek reports of Poetry Magazine’s takeover by the NRA and subsequent roll-out as Poems and Pistols.  Et cetera.  Readers, your contributions?

UPDATE:  Called Garden&Gun, We Done You Wrong.  Turns out it’s a really good magazine.