Gazing on this view of my back garden last month, I couldn’t help but notice the many, many bees and butterflies spending time on the Joe Pye Weed, then checking out the Black-eyed Susans before rejecting them in favor of the orange Lantana blooms, where they also settled in for a good drink.
And it wasn’t the first time I’d noticed insects’ apparent lack of interest in our beloved Black-eyed Susans, Maryland’s state flower.
So I asked a native-plant gardener friend if she saw better action on hers and the answer was no, but she suggested there may be moths feeding on them at night, unnoticed by me. Good point.
So I turned to Reddit’s native plant gardening sub and boy, did they have answers! Eighty-one of them, writing from who knows where, and location is probably relevant, but their answers are sure interesting.)
Pollinators seen on Black-eyed Susans
Most of the comments were like this one: “Massive amounts of our smaller, native bees, even some specialist bees.” And collectively, the commenters mention these critters seen on their Black-eyed Susans.
Sweat bee, minor bee, hoverfly (which have larvae that eat aphids) and leafcutter bee. The leafcutter, I learned, “cuts the leaves, then flies off with them to build nest chambers. If you ever find a cigar-like brown papery tube about the thickness of a cigarette tucked somewhere, that’s got a few chambers, each with a grub and a packet of pollen in it. The grubs grow inside until the next summer when they chew their way out as adults and repeat the cycle.“ Fascinating!

I looked them all up and this collection of photos shows their size on a hand, which helps a lot in IDing them.
More praise for Black-eyed Susans:
- They’re a “food source for the larvae of the Emerald and silvery checkerspot butterflies.“
- “They host six different butterflies and moths.”
- “Assassin bugs, and spiders use the plant for shelter and camouflage.”
- “I’ve never seen a butterfly or bumblebee, but tiny bees and bugs take a huge interest in them. Some itty-bitties that I’ve never seen before with cool colors!!!!”
- “Tons of birds that love to eat the seeds off of the dead heads.”
- “The goldfinches arrive with their cute little ‘cheep-cheeps’ and eat these seeds and then make a mess to sow next year‘s seeds, which is great because BES is biennial.”

And here’s a butterfly I saw on my Black-eyed Susans last week -the pearl crescent.
Mixed reviews
- “I mostly see crab spiders on mine in the meadow, but they may be waiting for something.”
- “Very infrequent, butterflies, or larger, bumblebee, and carpenter bee.”
- “In my garden bed, pollinators go to them when there’s less of everything else. I like to keep them because they have such a long bloom time and birds eat the seeds.”
Maybe it’s a matter of timing
- “Rudbeckia mostly provides pollen, which is only interesting to foraging female bees during their nesting season. If you have any nesting bees around, there’s a good chance they already foraged what they could from the rudbeckia and moved on.“
- “If observed later in the season after the pollen has been exhausted, will not see insects. If you see yellow dots of pollen around the black center, it still has pollen.”
- “The flowers are so long-lasting that they stay attractive far past their use to pollinators, so visitation is brief when they first open. I do think that they are a good gateway plant, though, as they are quite attractive and easy. So they are good to ease someone into native plants.“
- “For the first week or two after they bloom, they don’t get many visitors. Then pollen visibly develops on the flowers, and they are covered with many species of small bees for the next month or so. Then eventually they stop attracting pollinators that are pretty.”
WHICH Rudbeckia? If it’s ‘Goldstrum Goldsturm,’ is it useless? (Thx to a commenter for correcting my spelling)
It gets a lot more complicated when you try to figure out which Rudbeckia you have, and god forbid if it’s a Goldsturm!
- “I’ve noticed about 1 million tiny bees on my Rudbeckia triloba.” Okay so far.
- “R. hirta is far more attractive to pollinators than fulgida, which is unfortunate because ‘Goldsturm’ is a hugely popular cultivar of our of fulgida.
- “‘Goldsturm’ gets pollinators, but it tends to be the smaller solitary ones like tiny flies and sweat bees. Suggest planting it and fulgida, which would fit nicely in a shorter layer in front of the hirta.”
- “I believe ‘Goldsturm’ may be sterile. It doesn’t seem to produce seeds and needs to be vegetative propagated, so it would not surprise me if there is no noticeable pollen or nectar for pollinating.”
- “‘Goldsturm’ is hard to start from seed and needs to be vegetative propagated and it seems like a dud with pollinators, so my guess would be there’s a lack of pollen and nectar. It may still be an effective larval host plant.”
- “If those are native Rudbeckia, yes. If they are nativars such as Rudbeckia ‘Goldsturm’ from the nursery, then no they will attract butterflies, but no bees.”
- “One thing I’ve noticed is my Native species outperform my ‘Goldsturm’ cultivar of ours 10 to 1. If you have a cultivar, our swap them for natives.“
But why would that be? That’s a question asked in another post titled “Rudbeckia ‘Goldsturm’ is a big zero for pollinator value.”
Yeah, there isn’t an obvious reason why they’d be worse than the species for pollinators. There is no alteration to the flower form that would make it hard for them to access. Compact habit in the plants is not a change that generally turns the flowers into a pollinator disaster. The fact that it flowers prolifically and (in my hands at least) doesn’t throw off seedling volunteers may mean that it isn’t producing pollen, or that the pollen is low-quality.
I asked Redditors for help identifying my Black-eyed Susans and got no responses. Maybe it’s because, as a local friends told me, “Who knows what I have? I’ve had so many over the years, from various sources.” Yeah, that tracks. I don’t think I’ve ever bought them myself – they’re so easy to get as passalongs.
Are neighboring plants more popular?
One Redditor saw the Joe Pye Weed near the Rudbeckia in my garden and wrote that “Joe Pye is a nectar bomb, so they’re distracted.” Indeed, Joe is the apparent favorite.

Here in my front garden last month, Black-eyed Susans have even more competition for the attention of pollinators – Joe Pye, wood aster, bronze fennel and Profusion Zinnias in the foreground. Even closer are Magellan Zinnias (in two shades of pink), and one lone but very popular ‘Blue Fortune’ Anise hyssop.
So Rudbeckias shouldn’t dominate pollinator gardens?
One Redditor commented on the big picture. “The ratio of number of pollinators to size of a Rudbeckia patch is extremely low. It’s an inefficient use of space at a time when so much native land is being destroyed for housing and industry. Mountain mint spreads like Rudbeckia and attracts infinitely more nectar drinkers. For pollen, grow Asters“

Andrena Rudbeckiae. Photo credit: Sam Droege for the USDA Wild Bee Lab.
Similarly, Sam Droege, director of the federal Wild Bee Lab near me, wrote on Instagram: “There seems to be a dependence on this species to form a core part of many pollinator meadows and plantings and I would suggest that that should be dialed back a bit and a greater diversity of plants brought in. Andrena Rudbeckiae is a specialist on this plant but only seems to show up in more naturalized situations and I have yet to see it in any suburban planting.”
In another post he wrote about Rudbeckia: “For bees, this is no mountain mint. Black-eyed Susans are perhaps the most widely planted native plant in America. At least in the East, it does get visits by bees, but part of that is just due to the volume of plantings. If you plant something that often, eventually everything shows up on it.”
(Sam’s Bee Lab is slated for closure, you won’t be surprised to learn.)
I decide not to give Rudbeckias more space in my garden
Well, I HAD been considering using extras, of which there are always plenty, to fill in a blank spot in my garden, but knowing all this, I won’t. (I’m researching flowering shrubs instead.)

Black-eyed Susans filling up space after hedge removal. I’ve given away about 80 percent of it and there’s always more.
A better use of my extras is giving them to people just starting their garden. As full-grown perennials, they’ll bloom right away, while new plants are still sleeping and creeping. Over time, extras can be edited out to make room. As a local friend said to me about this plant: “They were very useful at the beginning for sure, to fill space quickly and easily with bright cheery not-too-tall blooms, but I have very few left now.”
That’s what I did to fill the space in my front garden after removing my much-hated Arborvitae hedge. I now have just one small patch of Black-eyed Susans, as shown in the earlier photo.

Great article, Susan! So informative in the way it details the many different ways black-eyed susans are part of the food web. As a speaker of German, though, I have to point out that the correct spelling of the cultivar name is ‘Goldsturm’. “Sturm” means “storm,” and the spellings are so close that I don’t understand why people (not just you) want to spell the word as “strum.” Do they imagine a person strumming an instrument goldenly, or what? Anyway, we know that closer to native selections are usually better, and native bees can be so tiny we overlook them.
Great research! I have a spreading Rudbeckia I thought was R. Goldsturm, but the birds definitely feed on seeds, and it definitely seeds around my garden, contrary to a comment you share. Maybe mine isn’t the cultivar?
Goldsturm is NOT sterile, at least not in my garden. Also, rudbeckia is a thug, chokes out coneflower and other perennials. But it’s so cheerful! And long-blooming! So I keep some around. I’m glad it has its uses – thanks for all the info!
I might be the only person in the world who cannot abide the Black-Eyed Susan. They are garish garden thugs. Their color is jarring next to anything else. Any volunteers here get yanked and added to the compost pile.
As a beekeeper, landscape designer (habitat) and amateur entomologist who ran a horticultural services company for 27 years, it was great to see such an informative article about rudbeckia. Thank you! Rudbeckia goldsturm can be very assertive and I’ve seen it take over gardens, but in fact does attract less pollinators than some other great options. It is a great winter seed plant for finches and other small birds, and should be kept under control in the garden, leaving room for better quality, longer and late blooming forage plants, of which there are so many (i.e. agastache, calamintha, solidago, allium millennium, and for native bees, bumble bees and others, evening primrose, tricyrtis sinonome, a non-native that attracts thousands of native bumble species when in late season bloom). Another critically important plant that saves migrating monarchs and hummingbirds, but is lambasted by some native plant bullies is buddleia, the ONLY shrub providing constant nectar from june through September and into October, when monarchs are still emerging from their chrysalis in the Mid-Atlantic region and hummingbirds depend upon. A Rudbeckia maxima clump makes a great architectural statement in the garden and attracts goldfinches in masses. Remember that there are over 4500 types of native bees in N America, all disappearing fast. Plant habitat!
I fully agree with Judith-. There are two plants I can think of, off the top of my head, that, pollinator or not, are banned from my garden. Black-Eyed Susan’s, of whatever variety and Monarda. At 75, these thugs need checking and dividing far too often for me. Plus, I tend to favor lemon yellow, like Moonbeam Coreopsis, to any flowers of gold tones. I’d much rather plant Caryopteris, Verbena Bonariensis, and Black and Blue Salvia for my bees and other pollinators to enjoy. Even a nice dahlia for the bees to cozy up to and sleep in at night does it for me too. My new love is Agastache. Rupestris and Rasberry Delight. Hummers love the tubular flowers and jump back and forth between my many salvias. I do admit thou to enjoying a cheerful bouquet now and then gifted from a freind that includes Black Eyed Susans. HA-ha-I’m a tad ashamed to say it’s kinda like the “Not in MY backyard” kinda thinking.
This! Thanks! I’m glad I’m not the only one wondering about that – and I’ve been having this conversation about mountain mint lately, as well. My patch of Clustered MM is basically completely ignored in favor of the enormous ‘Limelight’ hydrangeas (which are 12+ feet tall and literally vibrate for weeks) and the straight species Anise Hyssops nearby in the same bed. I’ve got a large garden, so I’m not especially worried about an under-performer, but maybe it needs to be a 20ft wide patch, instead of 4 or 5ft to really see some activity? I don’t know.
But in terms of Rudbeckia, they definitely under-perform for me, too. I do find triloba really charming. It’s really the only one that works for me, anyway. It moves around the bed, so it’s a nice surprise to see where it lands. The fulgida has been unimpressive, and usually gets chomped by rabbits in the spring anyway, so I’ll just let it be until it gets shaded out. Hirta grew one time only, so I’ve given up.
Admittedly, I have found myself this year favoring the false sunflowers (Woodland Sunflower/H. divaricatus, in particular) to give me that “late season happy yellow flower” look that I require. The divaricatus are all establishing, so nothing on the pollinator front for now, but fingers crossed!
I have been digging out sections of Goldsturm in my Louisville garden for a decade. It is invasive and attracts few pollinators. I don’t even try to give the plant away anymore. It’s a shame: for a few weeks it looks attractive at the front of a border.
I’m sticking by my native Rudbeckia. Drought-tolerant and self-seeding, it may not be perfect, but it has earned it’s garden space!
My Rudbeckias are an attractive food source for our native white-tailed deer.
😛
The SUSAN family is a favorite and last until late fall if properly pruned. They remind me of my favorites, coneflowers. This is a wonderful article, master gardening is literally more than a hobby. This site is fantastic! Tanya Semel