The most famous landscaping company in the world gets its own documentary!
It seems so long ago – the November 7, 2020 Rudy Giuliani press conference that gave the Four Seasons Total Landscaping Company in Philadelphia far more than 15 minutes of fame. Now, thanks to the 30-minute “Four Seasons Total Documentary,” you can relive the event that was a gift to late-night joke-writers, Twitter users and seemingly everyone else.
Watch the documentary here. Below, the trailer.
From Daily Beast:
Four Seasons Total Landscaping is owned by 65-year-old Marie Siravo, who runs it alongside the youngest of her three sons, Mike, as well as Mike’s friend Sean Middleton. They’re typical working-class Philadelphians who, on camera, come across as driven, dedicated, loyal people trying to make a living at their chosen trade. Their world was turned upside down by a phone call from a Trump staffer, asking if their premises could be used for a presser…
Almost immediately afterwards, the business was inundated with emails and voicemails from angry callers (“I understand that there’s a special on bullshit this week;” “Hi, do you provide services like dismantling our democracy?”). Rather than accepting its ignominious fate, however, Four Seasons embraced its newfound celebrity, with Sean and Mike flooding social media with tongue-in-cheek memes that proved they were in on the joke, and producing merchandising that, to date, has earned them $1.5 million in sales.
Selling $1.5 million worth of swag with slogans like “Make American Rake Again!” and “Lawn and Order!”? That’s genius! Owner Marie Siravo even got hired to appear in a Superbowl commercial!
I’ll leave you with examples of the company’s marketing savvy – using political humor without pissing off their customers. There’s lots more on their Instagram account.
Thx for the reminder of how deftly some Americans are able to face a potential disaster with humor. We need more like this. Less outrage, more positive creativity.
Love it. Adding to Kurt Vonnegut’s one rule, “God damn it, you’ve got to be kind”，I’m sure he wouldn’t mind adding, and funny.