Thanks once again to my Hollywood brother for this one, who actually managed to cast an actor to do most of the heavy lifting.
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About the Author: Amy Stewart, Ranter Emeritus
Garden Rant co-founder Amy Stewart is the author of seven books. Her latest, Girl Waits With Gun, is a novel based on a true story. She has also written six nonfiction books on the perils and pleasures of the natural world, including four New York Times bestsellers: The Drunken Botanist, Wicked Bugs, Wicked Plants, and Flower Confidential. She lives in Eureka, California, with her husband Scott Brown, who is a rare book dealer. They own a bookstore called Eureka Books. The store is housed in a classic nineteenth-century Victorian building that Amy very much hopes is haunted.
Since her first book was published in 2001, Stewart has appeared on NPR’s Morning Edition and Fresh Air, she’s been profiled in the New York Times and the San Francisco Chronicle, and she’s been featured on CBS Sunday Morning, Good Morning America, the PBS documentary The Botany of Desire, and–believe it or not– TLC’s Cake Boss.
Amy has written for the New York Times, the Washington Post, and many other newspapers and magazines.
She co-founded Rant with Susan Harris and Michele Owens and actively contributed from 2006–2013.
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Concerning why liquor producers don’t tell people the interesting story of how booze is made, for most consumers and large producers education likely won’t matter. People just want something that tastes decent, and gives them a buzz. However, for the smaller micro producers, and their customers, quality and education is key. “Educating the customer is good for business”. I look forward to a new era of micro-distilleries, micro-breweries, etc.
I agree, I like the small scale produce things. I just wrote a piece Thursday on my blog of a herb flavour Schnapps made only in Dänemark from what I can tell and it comes from an herb called Sweet Gale (Myrica,gale)
Incredibly for me it had the clean taste of Riparian streamside plants inside of a Chaparral plant community habitat. I also posted the video. It fit perfectly.
BTW, the liqueur is called “Porse Snaps” and it sounds in the Scandinavian accent like “Porsche Schnapps”
Been thinking about that first experience of it from last weekend all this week long. *sigh*
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Interesting video…I liked it!
Fun video. Thanks for posting it. BTW, @ Trey…I just read your blog post about educating the customer. I enjoy discussing plants, gardening, etc. with my local nurseryman and always refer people to the nursery for help (or our Master Gardeners) rather than the local big box store in town.
I can’t wait to read my copy of “The Drunken Botanist”…I’ve pre-ordered it and anxiously await its release.
Amy, I hope you have El Dorado County on your stops for a book tour.
As most of us who show up on this site know, we are somewhat of an anomaly. As garden and plant freaks, we understand and want to improve our understanding of all things botanical and the true impact plants have on our everyday lives. Sadly, the majority of consumers, particularly of anything alcoholic are after just what Trey had mentioned earlier…a decent taste and a buzz (sometimes even shelving the taste aspect). It is a sad commentary on the state of the modern consumer. There are people who don’t know that there is a plant part to a potato!
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