Bloggers need topics to write about and the gardening “industry” could use a boost. I have a proposal to help with both. Every month there will be a “Garden Bloggers Grow That” day. Four words (You Can Grow That!) on the fourth of every month. Here’s why:
In hort-industry trade magazine, Facebook groups and private conversations, people are talking about the need for a national campaign that promotes plants and gardening. The opinions about why this is needed and how it might be done are as wide and varied as the plants we all love. We could all debate the “hows” and “whys” forever.
I personally think a national campaign is important not only to build our businesses but to tell the truth about what we do. I also believe it’s something that everyone can begin today, and in many ways garden bloggers are the perfect people to get this growing.
About the truth: we need to remind the public that plants and gardening enhance all aspects of our lives. It’s not just about pretty flowers and nice landscapes.
I’m preaching to the choir when I tell garden bloggers that plants and gardening provide seasonal celebrations, exercise, entertainment, better air quality, children’s well being, healthy diets, habitats, enhanced spirituality, creativity, tasty food, community connections and more.
Gardens improve quality of life. They connect us with the deepest parts of ourselves and give our lives more meaning. We all know that, but we need to be doing a better job of getting these truths to the general public.
I like the phrase “You can grow that!” for a national campaign for several reasons:
1. This phrase can be used as a way to talk about those quality of life benefits. Seasonal celebrations? You can grow that! Your daughter’s wedding bouquet? You can grow that! A lush, fragrant party venue? You can grow that!
2. This phrase works for everyone in our industry: growers, retailers, Master Gardeners, public gardens, bloggers and plant breeders.
3. It’s a phrase you can use seriously or lightheartedly. It can be made silly and surprising so it has an element of fun. It can also be made fun of…think “Where’s the beef?”
4. You can grow that! can be combined with other phrases such as “Plant Something” or “Passionate about Plants.” It allows for those who have signed onto a local campaign to join their ideas with this one. “A private place to sit with your wife in the evening? You can grow that! Plant something.”
No where is a grass roots campaign more appropriate than in our industry, and perhaps bloggers are the best people to kick this off.
I invite you all to post a You Can Grow That! every month on the 4th. It can be about a specific plant, garden, or benefit gained from gardening. Just start with a question that can be answered by You Can Grow That! Flowers in winter? You Can Grow That! (article about heath or hellebores); Bouquets for the office? You Can Grow That! (flowers for cutting); A connection with nature? You Can Grow That! (kids in the garden); A tomato with taste? You Can Grow That! (your favorite heirloom). You get the idea.
Tweets can include the #youcangrowthat! hashtag. We could start a You Can Grow That! facebook group.
You and I know that individuals have great power to make something happen…let’s prove it. A national campaign to get more people into the garden? You Can Grow That!