A classy gardening quarterly—and we’re giving it away!


Further evidence of the enduring power of print  arrived on my doorstep a few weeks ago—a review copy of Wilder Quarterly. This is the type of gardening publication we just don’t do in the U.S. It’s more like an independent literary periodical than the gardening magazines we’re used to. (They probably have something like this in England.)

With offices in Brooklyn, Wilder Quarterly is edited by Kate Sennert, and published by Celestine Maddy. The first issue—Autumn 2011—is 164 pages. Yeah, it’s really more like a book, lavishly illustrated with photography, and savvy art direction throughout. It’s totally unlike any of our traditional garden mags, and that’s on purpose. Wilder Quarterly is aiming at the new generation—urban farmers, rooftop vegetable growers, community gardeners, and city chicken keepers—as well as those of us who have been doing all those things for years and didn’t realize we were on the cusp of a new wave.

So far, the word on Wilder is that it addresses a different audience than that aimed at by the current gardening magazines. That is likely true. What isn't true is the assumption that those magazines were satisfying the "older, financially secure females with college degrees" which is how Wilder horticultural edior Jessie Keith defines the traditional gardening demographic. All generations and all demographics of gardeners want new and exciting content in their magazines. We just haven't been getting it—with rare exceptions.

Celestine Maddy defines the Wilder mission like this: "focusing on ‘life through the lens of the growing world’—growing indoors and out, culture, travel, food and design."

All that said, there are really a lot of great articles about growing flowers in here. I enjoyed the interview with Russell Stafford of Odyssey Bulbs, and loved the glimpse of filmmaker Jonathan Caouette’s backyard refuge in Astoria, an impossibly lush space filled with tropicals  I do wish the interviewer had asked him more about the plants. And there’s advice about bulbs and complete instructions for building a modular cold frame.

There is also an herb piece by Dominique Browning, words and recipes by celeb chef Josh Adams, and an extensive interview with mycologist Paul Stamets among the 30-odd articles. I haven’t gotten through the whole thing.  (You can find some complimentary mentions of Wilder Quarterly in The New York TimesDesign Sponge and Cool Hunting.) What you won't find in here: advertising.

Wouldn’t you love to check out Wilder Quarterly? We have 3 entire one-year subscriptions to give away—and if you clicked on the publications’s link, you know each is worth $60. Not only that, a portion of what your subscription price would have been will be donated to the Fresh Air Fund, as with all Wilder subscriptions.

Just reply in comments—what do you think the direction of garden publications should be? Is this a good start? Or is the future online, like the snazzy digital mag Leaf  (which can also be an on-demand print mag). I’ll choose randomly from  comments and announce winners Sunday at 10 a.m. EST.

Posted by on November 18, 2011 at 5:46 am, in the category Uncategorized.
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138 responses to “A classy gardening quarterly—and we’re giving it away!”

  1. Liz says:

    I think there will always be people who want a good print magazine, but with the lower cost of online publishing and more e-book readers it might take over. I would love to check out this magazine.

  2. John Ittu says:

    You can’t beat holding a good magazine in your hand and have great pictures and articles.On line is great for some stuff but we still need some print for the future. I would love to try out this magazine.

  3. CindyP says:

    oooooh, This looks like an amazing magazine.

    I am on the fence about online magazines. I like the idea of not wasting all that paper. Even with city recycling I feel guilty when I see the pile of magazines I toss every month. It would be nice to be able to have a digital file as reference too, instead of trying to save old magazines. It’s so hard to find the article that I’m looking for when I dig through my pile of Organic Gardening.

    On the other hand there are all the pleasures of printed material which anyone who is a reader understands. In addition, my old issues of magazines are usually passed on to other gardeners and my back issues of Organic Gardening are often sold at our annual Master Gardener plant sale.
    I’d love to win a subscription to Wilder Quarterly. The 60.00/yr would likely keep me from subscribing. Wilder Quarterly would see a lot of readers if I received it, being passed around my Master Gardener group and finally being sold.

  4. Cheryl says:

    I’m always interested in a new gardening magazine. Something with down-to-earth (pun intended)gardening articles instead of how to one-up your backyard bar-b-q, or the newest most expensive patio furniture would be most welcome.

  5. Liza says:

    I think print will always be the way to go for gardening magazines. Obviously not for every kind of book – but magazines are, in my opinion, a better medium for pictures, and obviously tactile – pull out the pictures or hints you need and go shopping, get working or create a wish book. It’s like good recipe or cooking magazines – always dog-earned and splattered with tomato sauce from using the recipe end of things. You just don’t want to get your Kindle or computer wet, or dirty… right?

    This looks awesome – and if I don’t win I’m totally asking for it for Christmas! 🙂

  6. It’s terrific that they’ve identified an under-served demographic and are going after it. Painful as it is to admit, I probably fit the older demographic, but given your description I’ll probably plonk for a subscription.

  7. David says:

    Having something thats sort of an upmarket version of Mother Earth News could well be successful appealing to both the people who are already involved and also to those who would like to dream of having a small homestead. I don’t think theres anything quite the same in England but the overall quality of magazines and publications tends to be higher but then again subscription prices are much higher as well.

  8. I’d love to read at least one copy of this and check it out. It is so very hard to find new and existing information on plants and gardening in general, so much of it is assumed to be known or shared orally. I hope this publication does well, and look forward to finding a copy to view.

  9. Clare says:

    This sounds exactly like what has been missing in the gardening world. I would love the opportunity to get acquainted with Wilder, the magazine.
    Thank you!

  10. Lisa-St. Marys ON says:

    I don’t mind paying more for a magazine, IF they give me quality. I just subscribed to an English magazine and paid over $100 for it. That is fine if it lives up to that price. I am willing to pay for professional photographers, and for quality GARDEN writers. Actual Garden writers, not some writer they pulled from their other publications to write a piece for beginners on composting. For that money it is still less than $10 a month, and if it has sufficient garden porn, and information then it is a bargain.

  11. Eric says:

    I like the sound of this. As a young father, I am committed to growing food for my family & unhitching our pantry from the American Food Machine as much as possible. Yet, I often feel excluded by some gardening publications who seem to be ignoring my small but growing demographic. Wilder Quarterly might have what I’m looking for. Thanks.

  12. John says:

    My needs are simple. I’m not that picky. I still have money to spend on entertainment and gardening and I buy magazines and books though I rarely have tons of time to spend reading. What I admire is craftsmanship. If the production values are high I will read it from cover to cover, over and over again and enjoy it every time. This sounds like a wonderful Christmas gift.

  13. Frank Hyman says:

    You can’t go too far wrong relying on a) really good writing and b) serious gardening knowledge. Any publication that can’t muster both of those will have a hard time in this economic climate.

  14. Mike says:

    I think the duel platform of glossy magazine and online resource is the place to be. It would allow a publication to speak to multiple levels. General articles and pretty pictures in the mag with a how-to and advance comments and tips online

  15. Sharon says:

    Print & online, the future of gardening magazines will be more practical, less glam. It won’t cost $60/year, that’s too exclusionary. Whch is why I’d love to get a free subscription to this gorgeous new journal, I can’t afford it otherwise! Instead. . . Future publications will have editor-contributors-columnists like Barbara Damorsch, Elizabeth Henderson, Asiya Hadud and Natasha Bowens. Women farming pioneers, young and older, who know the joy and work of serious gardening, farming and community. The next wave will be for women in cities, suburbs and rural communities. It will have some hard core How-To (How To do basic maintenance on your tractor, How To Start a profitable rooftop CSA garden) pieces and some not (Farmers deserve spa days too!, Top 10 Ways To Make your Partner do the weeding). It will be about organic and sustainable practices ONLY. AND best of all– it will reflect the true face of gardening and farming which is multi-ethnic, multi-generational and serious about doing good, too. (particularly in urban farming).

  16. roc_phd says:

    This looks right up my alley, as I am a townhouse dweller with no land at home but a small plot in the community garden that I just love.
    As for magazines, I don’t read many. But I’d sure read this one!

  17. Maria says:

    Would love to check out this new magazine. The photos look amazing and if the articles stay fresh it would be amazing.

  18. Robin says:

    I’d love to have a look at this new quarterly – thanks for putting this offer together!

    I read print magazines, ipad/iphone app “zines”, blogs, print books, ibooks, Kindle books & more. The reality – if they ink those words & images (digitally or on a piece of paper), I’m going to find a place to read it — or at least drool over the pix.

    I keep getting sent articles about how magazines need to dump printed versions and go digitally to survive, but my response is: I need them to keep printing on paper to feel safe reading them when I soak out my tired (old) gardening body in a hot Epsom salt bath. There may be waterproofing devices for my ipad, but its too heavy, awkward & frankly I’ve seen too many electronics-in-tubs horror movies to take that thing in there with me. Hopefully, the rest of the market will continue to demand all formats just like me. Thanks!

  19. Thad says:

    I will take one! Sounds like an awesome magazine that I may have to look into getting a subscription for, if I don’t win.


  20. Mary says:

    I think that as the quality of digital print gets better and better, unfortunately the print magazines are going to go the way of print newspapers.

    The younger generation is digital all way, and their reading material will follow suit over the coming years.

    That’s not to say that I don’t to be considered for a subscription to Wilder, ’cause I do!!!

  21. Karen says:

    I’d love to get this magazine – sounds like a great change from some of the other ones that I could flip through in less than 15 minutes without finding anything really interesting.

    Sign me up!

  22. I’m intrigued. We certainly need more truly beautiful, well written publications which employ actual experts to produce their content. I wonder how the no ads, high cost, business model will work out for them?

  23. Laura Bell says:

    Perhaps in if online magazines tried less to be merely a digital copy of a printed magazine & more to be the amazing resource they can be … then I’d be more “into” them. Frankly if I want to flip pages, I’ll buy the print version, then I’ll have it laying around to browse when the power’s out or the battery’s dead. And I’ll be able to pass it along to my friends & family. Magazines I buy rarely see just one home – they are passed around to friends & family (or even waiting rooms) who then pass them further down the line. The subscription department might not be happy w/that but I bet the advertisers are !

    What would I like in an online magazine. Well, I like the links that most include. It’s great to easily be able to see where to buy something. I like intelligent writing that doesn’t treat me like I’m still wet behind the ears. But what about short videos, whether to demonstrate a technique or just show the beauty of plants swaying to the wind. Tempt me.

    Make online magazines less print-like, more like a mash-up of technologies. Seems to me there’s a lot of potential to be tapped there.

  24. Lisa Boccetti says:

    I’m reading William Robinson’s The Wild Garden right now (2009 Timber Press reprint) and wishing so much that we had a magazine something like Robinson’s magazine, The Garden. Could this be it?

  25. birgit says:

    Gardening is the antithesis of Corporate America. Occupy Your Yard.
    I’m glad the backyard chicken, lawn-mowing sheep, natural beekeeping and mushroom- appreciators are moving into mainstream consciousness.

  26. Sarah says:

    In my perfect gardening magazine I would like to see a mix of inspiring photos, in depth articles even if it is about something I couldn’t care less about, short or humerous pieces, historical insights and how they garden in places far away.
    Food magazines do a great job but garden magazines are pretty dumbed down and more like home magazines.
    As for the future…..so hard to predict I find.

  27. Charlotte Owendyk says:

    My ipad may make online magazines more attractive. I do not like to read them on my computer. I like to sit back and put my feet up when I read magazines.

  28. yolana says:

    I think print is the way to go for garden magazines and books. The garden is a tangible experience and I like my garden books to be tangible as well. I’m intrigued by what you’re saying about this magazine.

  29. I think they should dig deeper (bad pun I know) and start publishing really, good writing. I’m liking the direction Organic Gardening has taken in the last year. Enjoy it very much. Beautiful photography, deeper, more well-written articles which online writing has trouble replicating. Thanks for the heads up about this magazine.~~Dee

  30. Michelle says:

    I’m young enough that I had an e-mail address in elementary school, and I still prefer print books and magazines, especially the magazines. I like to leave them on my coffee table for guests to flip through, or pass them on to my parents. Also, my only screen at home is a 13″ laptop, which is not nearly big enough to enjoy pretty pictures without lots of annoying zooming and scrolling.

    I’m excited about a new print magazine, especially one that looks like it will have a high content:ad ratio, even if it costs a little more to achieve that.

  31. Michele R. says:

    I do most of my garden reading online, but it’s snowing here, and there’s nothing better than snuggling up with a beautiful book that invokes spring when it’s like this.

  32. I’ve seen a few reviews of this magazine so far and all are positive. It certainly looks (and sounds) like the creators tried to make it worth the asking price. However I do feel that $60 is too much to spend on a magazine subscription. It would be nice if there were a cheaper digital version available. After all a digital version should be cheaper to produce, right?

  33. Amy Stewart says:

    I got a review copy of this too, and it’s a very smart and hip publication. It’s got a little bit of that McSweeney’s/Believer feel to it, and a nice understated design that supports the idea that the emphasis is on good writing and great stories.

  34. I have been letting my subscriptions to the old standbys lapse. I don’t think they are serving the traditional gardening demographic. More and more of my friends are subscribing to British gardening magazines, but so far I haven’t been willing to pay that much. There’s the rub, you get what you pay for.

  35. Daryl says:

    This looks like great fun. Even though I’ve gardened and raised chickens for years, there’s always a fresh way to look at it.
    And I love that it’s paper, not electrons. Even though I shudder at the trees killed for paper, reading e-magazines makes me nuts.

  36. Daedre says:

    I definitely prefer printed over electronic periodicals. They seem so much more convenient to me because you can take them with you anywhere and read them without having to hunt down wifi!

  37. TomW says:

    Withlighter, color tablet “computers” becoming available, an online presence is definitely a must. But I still nothing like carrying around a paper copy of a beautiful mag. Guess I am out of the demographic so am very curious to have a look at this new publication. Sustainability, growing with natives, growing organically, incorporating green spaces in our cityscapes – these are all very important topics for we gardeners.

  38. Sally in SC says:

    Love to have a magazine on a long plane ride or even in heavy traffic. This would soothe my soul in any situation!

  39. Susan says:

    Always looking for a great garden read that’s not stuffy!

  40. I think it’s wonderful that magazines – print or digital – are finding unserved (or underserved) niches and making a go for it. We all like to read articles that support our own vision of a garden and our own utopia, not matter the style. Good luck to the folks at Wilder!

  41. Count me as one that prefers a print magazine. They’re so much easier to flip through. But I do love Leaf and that they have the option to print. I don’t know that any one garden magazine can be all things to all people. I love that there is a wide variety of them to appeal to many interests. My own interests change over time, so what I might want now may not be what I want in a few years or what I wanted a few years ago. I’d love to see this magazine.

  42. Kara says:

    I appreciate handling a book while I read (I’m not an e-reader convert by any means), but magazines are another story. I tend to gravitate toward digital copies. Otherwise, I read them once and stick them in a massive pile (even if I’ve bookmarked a good article).

    For me, things are just easier to organize online.

  43. cpeterson says:

    I still like print magazines, and this one sounds like a good one.

  44. I have just subscribed to it. Don’t need to win one but could use another subscription or 2 for my daughters. Looks like a great magazine. Good to see some new coming to print.


  45. Jess says:

    I love the idea of this magazine and I hope it can fulfill all of our dreams for it. “Life through the lens of the growing world” – that’s exactly how I think of it. Gardening and growing things affects my travel, my cooking, my household, my cleaning, my family, my social life — everything is tied to that. It’s a good start. I’m not sure about the future of print, but I love the way a real paper magazine feels so my fingers are crossed.

  46. Dottie Webb says:

    Oh–what a lovely magazine. I love your blog and follow it regularly, but I just can’t make myself do Kindle versions of things yet.

    I’m on a tight budget and of that generation that loves a good magazine to curl up with during the short, cold days of winter.

    Pick me, pick me! (Shameless, I know.)

    Your loyal reader & cheerleader,
    ~Dottie in New Mexico

  47. I still love a hard-copy, flip through and dog-ear the pages publication, and this sounds like a very promising one. The price is a bit of sticker shock, but I’d be willing to pay for higher quality.

  48. Jane Trueblood says:

    Love the conventional gardening mags, even the ones that set the bar impossibly high for haphazard gardeners like me, but I’m excited to check out something new and different. “Wilder” sounds like a delicious read. Can’t wait to find out.

  49. Dennis Gentry II says:

    Looks beautiful! wish i could be reading it now!

  50. Brett says:

    Of course I agree with all the comments above or I wouldn’t subscribe to this blog.

  51. John says:

    I wonder why they named it ‘Wilder’? That word doesn’t make me think of gardens or gardening. I’m not sure I would have picked a mass of Gomphrena globosa for the cover shot either. I also hope the page dimensions are big enough to make the knocked out text readable (not so much on the screen shot above). I’m still interested in seeing it for myself.

  52. Pat says:

    Good content, high production values and an informed point of view get me every time. Yes, we can read online, but there’s something comforting about holding a printed piece. And to borrow a phrase from Lt. Col. Kilgore, “I love the smell of ink in the morning.”

  53. I am fan of ipad and I like to read short articles and stories on flipboard for example. But a good mag with no ads… almost a book if you count the pages… I vote for printed!

  54. Chris Eirschele says:

    I want to know more about this garden magazine. We need more print mags, not less. I would like to write for them.

  55. Amy S. says:

    I’m part of the young, urban demographic this magazine is in part aimed at and I have to say that for gardening magazines, I still prefer in-print. I keep my small stash and pull them out on winter nights when I’m desperate for a fix. While I enjoy browsing online, the lushness of printed photos really can’t compare (my guilty pleasure is The English Garden, which is alllll about the photos). Plus I like to scribble or rip out pages if need be (which, yes, can all be done online as well, but it’s like my irrational love of books. Sometimes I just like to hold things…)
    Thanks for supporting a new magazine!

  56. Julie says:

    Call me old and old-fashioned (former information technology professional, early thirties) but I don’t even prefer to use a computer anymore. I only use my phone and magazines just don’t translate well in that format. Nothing will ever replace print for me, ever. I love the idea of a new gen garden mag and would be so excited to become a recipient. Many of us are going pesticide-free and native, or pesticide-free and foodie, so it would be really exciting to read content geared toward those aims.

  57. The tactile experience of holding a publication will unlikely go away. What would we flaunt to our peers and friends on the sideboard or coffee table? Meeting the need of the audience will be key. Wilder appears to be utilizing good information and acting on it. Sign me up, please!

  58. tropaeolum says:

    Ooh, me me me me me!

    I sure hope that print publications don’t die out. There’s something about holding a book or magazine or newprint in your hands. And, when your hands are grubby, it’s a lot easier to grab a back issue off your shelf than to wade through a google search while getting your keyboard covered in mud.

    I want to read more about real gardens. Inspiring gardens but gardens that aren’t perfect. I want to hear about the successes and failures, not just “Ooh, look how pretty it is! Don’t you wish you had their annual budget?”

  59. Charles says:

    I enjoy the tactile experience of a glossy magazine in hand as much as the next guy, and I enjoy the portability of print as well, but I still think that electronic is the way to go–less resources used and less for me to carry to the recycling center.

  60. anne says:

    Sounds trendy and spendy to me. I’d have to take a look at it to see if it added much to the genre, besides eye candy. However, if it reaches a new gardening audience (young), that’s a plus. Anyone else remember when Mother Jones first came out, or the Whole Earth Catalog? Maybe this is the younger generation’s version (only more elegant)?

  61. Carol says:

    We all claim to want this type of high quality gardening magazine, but would everyone who is commenting here support it with a subscription if they don’t happen to win it? I think I would because I’m bored with magazines that are getting thinner and thinner each month with tired old ads and content.

  62. Nora says:

    This is very exciting. I definitely fit into the intended demographic, but outside of that, I LOVE reading about my latest passion, gardening. I am craving for new publications that give me new and relevant information, and this one may just be it. Recently I have discovered that most gardening books and magazines just regurgitate information I already know. It seems like a thick, quarterly publication may just have the opportunity to dive deeper into a topic. I would be delighted to win a subscription.

  63. marthaeliza says:

    I’ve just moved, so the process of garden observation has begun. This beautiful quarterly would be lovely for observing other gardens. It might even make up for having to give up my chickens.

  64. Hannah says:

    This magazine looks like a real visual treat. I hope it gives me the same thrill I get looking through seed catalogs!

  65. Jenny says:

    This magazine is hopefully changing the gardening magazines. It seems many books are now geared to the younger generation of farmers but finding a magazine has been really hard to do. I am an urban gardener and as of yet, I haven’t found a magazine geared to what I am looking for. Hoping to check this one out!

  66. A beautiful magazine will always lure those of us who seek visual stimulation. I subscribe to Gardens Illustrated, despite the cost, and the fact that it always arrives 6 weeks after its published. It sounds like Wilder Quarterly is in the same vein, and if it also offers eye candy images and intelligent articles on gardening and aesthetically wholesome living, there’s a market with readers like me.

  67. I likr Birgit’s comment: Occupy Your Yard. Can i borrow that phrase?

  68. BooksInGarden says:

    I would love to see this magazine. It deals with many of the areas that I am doing, plan on doing and have dreams of getting around to someday. I really enjoy Leaf for content and because of the carbon footprint. But – I love to hold the material that I am reading and prefer hardcopy books.

  69. Jennifer Petritz says:

    As much as I love reading magazines and articles on my iPad, I will never completely forgo books or print magazines (especially gardening mags, you should see my stash of 10 year old fine gardenings…. And yes, I still refer to them)

    There is a level of comfort with a good book or mag that can’t be replaced with an electronic version.

    I am a proud gardener of the new generation and I would love to win a print subscription to this magazine

  70. Sue says:

    I like magazines to dream with and online to research with. I can hardly wait to look at this new offering.

  71. Lisa Gray says:

    I love both print and on-line magazines. The important thing, always, is to have something interesting to say. We need more ranters in the garden….

  72. Susan says:

    I used to love Garden Design, but they have watered themselves down so much in the last few years. Now it takes fifteen minutes to read the whole thing. I don’t think it is unreasonable to pay 15 bucks an issue for a really quality magazine…of course, I am also hoping to have my name drawn!

  73. UrsulaV says:

    I’d love to check out a copy! I’m always on the lookout for good garden magazines that aren’t the same dozen tired articles about how we really need to appreciate hydrangeas more and how liriope is maintenance-free.

  74. Whitney O says:

    This looks interesting. I will say I enjoyed the first issue of Leaf, but my preference is something tangible in my mailbox.

  75. Nick says:

    I agree with many of the people here that the future of such publication will have to involve both. While print definitely hold appeal that digital cannot and will not be able to touch. I think the digital aspect could allow for elaborations (think sounds and motion which are such important parts of a good garden) that print just cannot offer.

  76. Megan says:

    There is something about cuddling up with a digital device that just doesn’t cut it for me. If I can’t be outside getting dirty in the garden, I want to be inside touching real paper, reading real books and looking at real pictures – evidence that I’m not the only one who enjoys spending time outside. I hope the $60 price tag doesn’t mean it is a short-lived print mag. Especially since it supports the Fresh Air Fund – an organization that is very important to me.

  77. Ellen Kelly says:

    I just loved the beautiful photographs. The topics were varied and seemed interesting. Would love to see it in person but actually appreciated being able to view it on the web.

  78. Carolyn says:

    This sounds wonderful. I will definitely have to try it. I’m still mainly a print-on-paper person, though I have become a faithful reader of GardenRant.

  79. Autumn says:

    I’m definitely intrigued…Wilder sounds like the gardening magazine I’ve been looking for since buying a house 5 years ago, but feeling I’ve come up short every time!

  80. Sarah French Storer says:

    this gardening magazine looks like what this world needs now! Love the title, love the cover, and anticiapte loving the contents. Might you consider interviewing W.s. merwin, us poet laureate, re-populating his maui home with native species one tree at a time. An amazing man and someone it seems would fit with your magazines ethos. Can’t wait! Sarah

  81. Susan says:

    I would love to try this magazine. I am dropping my subscripitons to several gardening magazines as a way to cut back on expenses (being retired but gardening more than ever).

  82. Miranda R says:

    I would pay good money for a gardening magazine that doesn’t pander and isn’t overly simplistic and actually goes in depth on its subjects.

  83. Jean says:

    Maybe I’m the demographic they’re not interested in, but I still read print gardening magazines. I’ve been reading things like Horticulture, Garden Design and Fine Gardening for years ,and I do feel that the quality has slipped a bit. I hate to say it, but they are dumbed down, or just pretty pictures. I’d love a subscription to a literary gardening magazine.

  84. Definitely worth a look. I am still looking towards digital delivery for the renaissance of magazine journalism, though.

  85. Christy says:

    Frankly, I’m skeptical there is much new ground remaining in terms of garden writing. I love love love vegetable gardening and composting as much as anyone, and have a voracious appetite for new reading on the subject. More often than not, over the past year when I encounter a new book or blog or whatever, most of the info is same old same old.

    But, I’d love to be proven wrong.

  86. Rae Cinclini says:

    The direction should be down-to-earth, so to speak. I want to see realistic and attainable, with no must-haves, no fads, at least in the current economic climate.

  87. Jo Ann says:

    Actually I like the name Wilder it reminds me of an old TV show I grew up watching ‘Little House on the prairie’ with Laura Ingalls Wilder. I still watch reruns of it today I hope the magazine does as well as the show did.

    I’m still old school when it comes to books I made sure all my daughters had library cards the computer is a great tool but it just doesn’t give me the reading comfort I get with snuggling up with a good book or magazine.

  88. Liz says:

    I am a gardening newbie and while I am the age of the “traditional” gardening female I absolutely love the new take on urban gardens. I just don’t like it when books, magazines, blogs veer towards the overly precious and elitist. I would love to see how Wilder Quarterly evolves.

  89. beachbird says:

    I am always on the hunt for the perfect gardening magazine. That said if I can find one truly helpful and interesting article every month or so, I am apt to renew a mag subscription. This one looks like a it might be a keeper and I would truly love to read an issue, especially since the garden is going hibernation phase.

  90. carolyn mullet says:

    Does anyone remember Hortus…a British gardening journal from the late 1980’s? Wilder sounds like it but with glossy photos. For myself, I’m weary of magazines that seem primarily to be a vehicle for getting us to consume. I understand that this may be the only way they can survive but I’m for more substance. As for digital vs. print.. I prefer the tactile experience of holding something in my hands. Going to bed with my laptop just isn’t the same.

  91. Lisa Winters says:

    On-line is the wave of the future. Persoanlly, I can rarely ever remember where I saw the info to be able to go back and refer to it again. Most magazines are recycled versions of other stories and I usually donate them to office waiting rooms. Wilder seems to be different and more like a reference that I would keep. I love my reference library and go back to
    refresh my memory often. I would love to add this to my collection.

  92. Sue says:

    Well $60 is rather pricey so I wonder if publisher really wants to get it in the hands of most gardeners/readers. The articles sound interesting and beautiful pics, who wouldn’t love to thumb through it? I’m still not crazy about reading books on my iPad but articles work. There something about a magazine in my hands and the smell of ink that I still love.

  93. Diversity is what I love…in magazines, formats and gardens i design. Digital appeals because then I would not have so many beautiful magazines stacked up in my office : )

  94. Roz says:

    I do like print magazines out of habit, I think…but the online versions are much better when I only print out the articles I need to keep. I would love a chance to peruse this Wilder mag and check it out!

  95. Online magazines can be great for a quick reference but almost impossible to find what you seek unless you know the title. I’ll take a good Table of Contents over a search box anyday.

  96. Linda Hanson says:

    I am relatively new to the garden “scene”. Wow!! I love what is happening to my yard and the knowledge I am acquiring about soil, plants, sizes of plants, etc. I am inspired by Fine Gardening Magazine, garden tours and garden designs from small urban gardens to Longwood Gardens. I use no poisonous weed killer or bug killer. I would very much enjoy having a subscription to The Wild Garden.

  97. Barbara H says:

    Both. Print for reading, online for quick reference and portability (and for those who only read online) for publications like this, with either/or/combined subscription prices.

  98. tami says:

    “What isn’t true is the assumption that those magazines were satisfying the “older, financially secure females with college degrees” which is how Wilder horicultural edior Jessie Keith defines the traditional gardening demographic.”

    THANK YOU for saying this. I’ve grown weary of the millennials’ smug assumptions, labels, and insults. Ugh. Does she want me to buy her magazine or not?

    What I’d really like to know about this mag is whether they generate their own stories. I’ve noticed a trend in garden and design magazines and blogs of borrowing stories from each other, down to the same photographs. I didn’t become an ‘older, financially secure female’ by purchasing the same old, same old over and over.

  99. Suze says:

    Oooh, that looks lovely! I’m on the side of the folks who think that gardening/horticulture/etc. is one of the areas better served by printed references and information. Not that I haven’t whiled away many a snowy day by surfing internet gardening porn…

  100. Jean says:

    Staring at a screen will never replace the pleasures of books, magazines, newspapers, etc. I love the scent of books, old books, book store browsing (a diminishing opportunity), receiving magazines by mail,saving said for the perfect moment to read. Alas, the production quality of magazines has deteriorated in the past ten years or so, especially the so called shelter magazines. Too many set piece articles, not visits to homes lived in by interesting people. I have dropped my subscriptions to American garden magazines finding them boring and formulaic. British publications are artful, sumptuous but the gardens are mostly out of reach for ordinary people.
    This new publication sounds interesting.

  101. Maxine says:

    For sure we need a new and different gardening magazine, and I for one will always prefer to read (and keep and share)the print version. Thank you for informing us about Wilder.

  102. It looks like a fantastic addition to gardening periodicals–congratulations to the editor and publisher! I read part of the mycology piece on line and loved it. It’s beautiful and varied which is exactly what we need.

  103. I mentioned this blog post to a couple of gardener/writer friends, and we felt a point should be made. The readership needs to know that it takes time(which=$)to write intelligent articles and assemble great images. Advertising in print media has most often paid for the content. If we want to encourage quality, we have to support these periodicals monetarily. I believe the combo of online/print forms with 2 tier paid subscriptions will be the only way these mags can survive. The more people subscribe, (especially online) the less these magazines have to charge. If the mags do not continue offer high quality content, people will give up their subscriptions.

  104. WendyK says:

    This sounds like a really interesting magazine, and it would fill a niche that is not adequately addressed by current magazines.

    I would like to see more magazines develop digital formats (ideally as a free add-on for print subscribers) that allow for more interaction with content – technique videos, slideshows, links to plant/product sources, the ability to comment on articles, integration w/ social media, etc. that allow for an online community to grow around a publication.

  105. Nora Graf says:

    I live for gorgeous and interesting gardening magazines. Nothing better for a winter day than reading about gardening with the bonus of beautiful pictures. Well maybe browsing gardening catalogs might be better,but it’s a close call!

  106. Allison says:

    I would love to check out this magazine. And so glad they’re in Brooklyn!

  107. Go print! Gardening through smart, entertaining and informative storytelling — not just a series of recycled bulletpoints. And lots and lots of photos! There’s room for both digital and print publications.

  108. Barbara Eaton says:

    This looks like a wonderful magazine with an eye on contemporary needs, not just commercial trends. I would love to read it (in hand) from cover to cover.

  109. Nell Jean says:

    Well, “older, financially secure females with college degrees” need something to read. This looks like a good choice. I’m glad to read about gardening that doesn’t require installing an outdoor kitchen.

    As to a new garden wave, I’m always reminded about Mama buying the organic gardening book in the 1960s. She was surprised to know they were encouraging what she’d done for forty years with ‘compost from the barn’ and good farming methods.

  110. Elizabeth says:

    I prefer print. Something to hold on to when the power fails. But if it is good, I will take it any way I can find it.

  111. lisab says:

    People taking the time to put good information in an attractive way, that’s beautiful. Thanks

  112. Margaret says:

    When I first started reading this post, I was hoping for a reader written rag like Organic Gardening and Farming used to be.
    The garden world is wide ranging, many folks doing interesting things.
    I like a taste of wide range.
    Margaret Wilkie

  113. GreeneGirl says:

    I like the sound of this magazine, and I believe there’s plenty of room in the world for digital and print media. As an added bonus, proceeds from the sales of this magazine benefit the Fresh Air Fund, a very worthy cause indeed!

  114. Amy Stewart says:

    I’d like to say this about the price: If they are paying their writers anything at all, $60 is a bargain. This is a big, thick publication that will take you a while to get through. Long, thoughtfully written articles by people who are clearly writers first.

    And since we’re talking about print vs. digital, I’ve recently figured out where the middle ground is for me: I subscribe to several print magazines that are also free on the iPad to print subscribers. An insomniac like me can pick up the iPad in the middle of the night, keep reading that New Yorker article I was reading in print before I dozed (briefly) off, and not wake up my sleeping spouse. It’s illuminated and completely silent. Nice….

  115. CindyD says:

    I am so hopeful that randomness affords me a subscription to this magazine, its perspective is long overdue!

  116. Eliz says:

    I have the publication, so having seen and and read it, all I can say about the price is that it seems completely fair.

  117. D Lacy says:

    This publication’s format seems more in keeping with a journal that specific industries folk subscribe to rather than a news stand magazine, especially with the lack of ads and the price tag.

    The future of gardening publications? Well, as a Pacific Northwest inhabitant, I’d have to vote for more info on low impact development – rain gardens and green roofs. Also, edibles and being more self-sustaining in urban environments is a big trend out here.

    I read information on-line and in print. I have to say though, I like the feel of a publication in my hands, preferably made out of recycled paper. The publication is there when the power goes out.

  118. Kitty says:

    There’s is nothing so comforting as reading a gardening magazine, in the cold of winter while under the covers in bed.

  119. Chellie says:

    I would absolutely love to check out this magazine! I would much rather pay good money for ONE good magazine than $5 or $6 dollars for several magazines that are more advertisement than content.

  120. There’s something about holding a physical copy of something and being able to go back to it years later.

  121. jemma says:

    I love magazines and spent a decade or two working at, editing, and founding various titles. I write a gardening column for a local paper. But I don’t subscribe to any magazines now and — when I’m not working in my garden — I tend to read Garden Rant (really, my favorite mag) and garden catalogs (online and print) instead. Occasionally I browse mags at the library or pick some up in the free bin.

    I think well-written blogs and books are the future, though. I’d rather give space on my bookshelf to a book than a magazine (with a few exceptions*). Books are great for a focused topic or point of view. Good blogs work better for the sort of random curated selection of focused material that magazines were designed to handle.

    *One exception is Kitchen Garden magazine, which published only 33 issues and, coming late to edible gardening, I discovered only after it had ceased publication. When I had room for more than a single bookshelf, I kept my collection handy.

  122. Mariah McNail says:

    Very much agreed to the notion that gardening publications are lacking in a variety of ways. Interested to take a look at Wilder.

  123. Lu says:

    I would like to see more scientific approach towards gardening. I am tired of blanket statements like “organic=good” and “genetic engineering=bad”.

  124. Pamela says:

    In spite of the trend of many print publications going electronic, I hope we continue to have the option to purchase hard copies of books and magazines. I tire of looking at electronic screens for many daily activities, so having a printed-on-paper magazine to look at for gardening inspiration would be welcome.

  125. Bobby says:

    We do have more literary-style publications like this here in the UK, though I’ve never really been a magazine person…

  126. D. says:

    Too many gardening magazines these days are trying to sanitize themselves and create more Real Simple/ Martha Stewart lookalikes. There’s nothing wrong with those two publications, we just don’t need a mother/daughter fashion spread in every gardening magazine. I’d like to see more nitty-gritty niche publications, but I guess everyone has to find a way to stay profitable.

  127. Jenn Staats says:

    Pretty please.
    Pick me. Really.

  128. pamela says:

    couldn’t even consider subscribing at that price, but would love to see it! this issue teases with “cooperative farms of new orleans”, “fermentation feast”, “weird & wonderful mushroom future”…

  129. barbara says:

    Substance seems to be what they promise. That to me is what is missing in most traditional garden mags. And yes, I am the demographic for the trad magazine. ButI no konger buy them. They are a waste of time, they tell me nothing new or interesting. The internet however, provies eg g’
    areden Rant and I am a faithful reader. would love to win a subscription…..

  130. beth gellman says:

    have not subscribed to a magazine in like 10 years. get them and look at pics, but don’t read. blogs and quick articles in NYT and articles people send me links to are they only way i go these days. magazine fun to pick up in doctors office every now and then.

  131. Oooh, this looks lovely. I admit that I love my ereader, but am not totally ready for all magazines to be digital. I just love holding them. That said, i’m sure that’s the direction we’re heading one day soon.

  132. Ray Whitner says:

    I have had a subscription to most ‘gardening’ magazines over the years and am heartily bored with the same old same old. I have dropped all because of the fluff. I am looking for something different and this sounds like a great possibility.

  133. Rosemary Whitehouse says:

    Looks like a really classy magazine. No magazines arrive in my mailbox anymore but this one is tempting. I do the marketing for my son’s landscaping business….and would probably find inspiration for future newsletters.

  134. Ellen Horan says:

    Community gardening and public garden movements are areas that are completely ignored in garden magazines. The garden magazines have catered to the notion that garden’s exist to embellish property. Wilder sounds much more well rounded, and emphasizes how we green spaces are linked.

  135. EM. Halliburton says:

    I grew up on a farm (all crops, southeastern US) and don’t know the slightest thing about planting and growing food. I think the world is moving in a direction where that won’t be possible anymore.

  136. Laura says:

    Hi I love the idea of a new PRINT magazine. I guess I’m old school, but I love having the magazine in my hand; not looking and reading on my computer screen. Organic things like plants and soil and flowers and colors just don’t come across on a computer. Isn’t that why we all love gardening?

  137. Jessie Keith says:

    Now hold on a ladies! In my article at http://bit.ly/pSENJ6 I say, “Most garden magazines stick to the classic gardening demographic, which most popular surveys recognize as older, financially secure females with college degrees and no children at home.” I’m drawing from gardening demographic studies of which there are many. Each magazine has one. Here’s Better Homes and Gardens’ for example: http://www.bhgmarketing.com. Many gardening magazines target this demographic in ways I obviously don’t agree with having been a key influence behind Wilder Quarterly.

    I say, “My hope is that Wilder Quarterly will help track a new course in the garden writing industry and rekindle enthusiasm in the genre.” Keep in mind, I’m a middle-aged woman with a college degree and until fairly recently I had no children. Please don’t misquote me.

  138. Jessie Keith says:

    “Clarification is needed. In my blog at http://bit.ly/pSENJ6 I say, “Most garden magazines stick to the classic gardening demographic, which most popular surveys recognize as older, financially secure females with college degrees and no children at home. This is a good thing (we love our serious, dedicated gardeners), but cultural and economic changes are changing the face of the American gardener.”

    I am not defining the traditional gardening demographic. I am taking from gardening demographic studies of which there are many. Every magazine has one. Here is Better Homes and Garden’ for example: http://www.bhgmarketing.com/research.html.

    Other than the fact I have kids, I fall into most gardening demographic windows but haven’t been fully satisfied with the goods most mags offer either. That’s why I worked hard to help shape Wilder Quarterly and hope Wilder Quarterly will help track a new course in the garden writing industry.”