26 episodes. 8 months. 18 states. 36 cities. 254 stations. 4,058 tweets. Joe Lamp'l's PBS show Growing a Greener World has wrapped up its first season, and they've got a cool summary reel that looks back over their first year on the air. (It'll be worth watching through to the end just to see Joe roll around in shit. Or is that compost? Whatever–we love to watch Joe get dirty.)
It's a massive undertaking, of course, to get Joe, the host, along with co-host Patti Moreno and Chef Nathan Lyon and the crew to a bajillion locations across the country to cover all things horticulture–and of course, a lot of it has to happen in season, which explains the 8-month sprint. I've been following associate producer and canning guru Theresa Loe's Facebook updates, and I get exhausted just reading them.
Speaking of Facebook, it's not enough to have a TV show anymore, is it? There's also a blog that chronicles the show (with posts like "We're sleeping WHERE?!?"). And a podcast, in which Joe interviews such Friends of Rant as Paul Tukey and Jeff Lowenfels. And a Twitter feed. And a Facebook page. All of which is up to date. And relevant. And interesting. And written by real people, not a PR firm.
Anyway, kudos to the whole gang for pulling it off. Are you watching the show on your local PBS station? (Go here to find out if it airs near you.) The show has already been picked up by an astonishing 254 stations, representing national coverage of about 70 percent. If it's not showing in your area, I'm sure that a nice note to the station, with a donation enclosed, will work wonders–and will probably get you a lovely tote bag, too.
Well done, people. And, because TV shows don't happen for free, a hat-tip to Fiskars and Burpee and Liquid Fence and Subaru for stepping up and backing their efforts. I'm told that Season Two is well underway, with six episodes in the can and more to come.Posted by Amy Stewart on March 23, 2011 at 4:53 am, in the category Unusually Clever People, Watch Someone Else Do It.