Greenwashing alert! Scotts (purveyor of MiracleGro and other controversial products) has appointed a "chief sustainability officer" – Jan Valentic here. Some of the more infuriating quotes from Advertising Age.
While she realizes a company best known for marketing lawn chemicals
may have an image challenge on the sustainability front, she also
believes it's possible to reframe the issue.
"In many cases I think chemical-based nitrogens in the soil as a way of
feeding the plants and enabling grass to lengthen its root structure to
access water can be more drought-resistant and access more nutrients"
which can have a positive environmental impact, she said. "A
time-released fertilizer like ours that isn't water-soluble like, for
example, manure, can be very favorable for the environment. "
While Scotts is just beginning to measure its "carbon footprint," she
said it's possible the company will come out net carbon-negative, as
its products help plants grow faster and thus sequester more carbon
And garden writers are continually reminded of another of Scotts' greenwashing efforts – their sponsorship of the Garden Writers Association.Posted by Susan Harris on April 17, 2010 at 3:21 am, in the category Taking Your Gardening Dollar.