Did you hear? TruGreen (formerly and more honestly called ChemLawn) signed on to sponsor Earth Day 2010 and get a nice chunk of good PR (more honestly called greenwashing). In a blog post, Paul Tukey declared
"It’s all sickening, misleading and yet another example of an unfortunate
sellout. Can the consumers see through this? Let’s hope so.
And as luck would have it, the very week the Facebook campaign was going on a New York court found TruGreen guilty of
applying pesticides in the rain and wind and with unlicensed workers and fined them a half million bucks.
And of course, Beyond
Pesticides and the Safer Pest Control Project voiced their opposition to the partnership.
It was all too much for Earth Day, and they dropped TruGreen like the toxic potato it is. Here's one press report.
Of course I congratulate everyone on the success of the campaign, but honestly, I was looking forward to attending the big Earth Day event here in DC and hearing TruGreen tout organic and
sustainable lawn care. Man, whatta rant that would have been!