- Host an easy and accessible website whose primary purpose is to allow READERS–gardeners–to connect with garden writers & photographers. Through the website you could buy books, connect to garden writers' blogs, websites, and publications, request a garden writer as a speaker, and find out about their tour schedule & other events. Botanical gardens, garden clubs, nurseries, and bookstores could all list events. Off-the-shelf products like Movable Type and eDirectory make this possible with minimal custom programming. No re-inventing of the wheel required.
- Send out a fun and interesting e-mail newsletter/blog feed to gardeners/readers, and send out a more shop-talk e-mail newsletter to garden writers, photographers, and other industry people.
- Organize events around the country, including: An annual event (open to writers, aspiring writers, AND gardeners/readers) in conjunction with a major garden show, so attendees can visit both; garden travel/tour packages that allow garden writers and readers to travel together to great gardens around the world; group tours in which five or six garden writers go on the road together and hit regional shows, bookstores, garden clubs, botanical gardens, and so on.
- Host a garden party at BookExpo to encourage bookstore buyers and others in the publishing industry to support and promote garden literature.
- Offer big sweepstakes promotions to readers. I love the idea of giving away a library of garden books. What if it also included seeds, plants, magazine subscriptions, and garden tools? What about a garden party or garden consultation/renovation with a well-known garden writer?
- Participate in some cool interactive media stuff–podcasts, videos, Twitter, Facebook etc.
I'm only just getting started. Really, why can't we do this? And why hasn't it happened already?Posted by Amy Stewart on January 26, 2009 at 5:15 am, in the category Everybody's a Critic.