Somehow the announcement that a mail-order nursery in Omaha, NE is looking for good causes for their $5,000 giveaway got circulated on Yahoo groups in the Washington, D.C. area, so right off the bat this looks like a smart promotional event. I mean entries haven’t even opened yet and Nature Hills is getting lots of favorable attention, which may continue for another 5 months before reaching a crescendo when they announce the winners. (Here are the details.)
Now I’ve never ordered plants from Nature Hills, but based on this giveaway to good causes, I’d consider giving them a try if I couldn’t find a plant locally (though I just bet I could find any plant closer than the 1,145 miles between Omaha and DC – a point I just bet a commenter would raise if I didn’t.)
Now for retail garden centers, ya gotta go local. One near me displays on its website
the ongoing good works they do – all for causes in their community
(though grossly out of date, I notice). And selfishly, I admit I can’t get enough of the free or $5 talks and workshops offered by garden centers throughout the
winter, and just wish they were more heavily promoted and attended.
WHAT OTHER PROMOTIONS WORK?
See, we may rant occasionally about the hort biz but it’s always out of our desperate need for nurseries to get more great plants into our greedy hands, So it’s in that pro-business spirit that I ask: What promotions work for you guys?