I was out needlessly buying more plants this afternoon, and this label caught my eye, stuck in some black mondo grass I might just be able to squeeze in a front shade bed. So far, the Proven Winners, Monrovia, and Steppables labels are the fanciest I see, but this goes further than any of them.
What I like about it is that on the back it answers three questions: why, where, and with. Sort of like a mini-press release. And check out how a picture of the plant is worked into her dress. Their slogan? “High fashion plants.” Here’s their website. The plant seems fine; it’s definitely black mondo grass.
P.S. Oh, heck, I can’t resist: here’s a quote from the website: Fashion conscious women make up the vast majority of consumers purchasing color for their gardens and containers. Make them want the newest great plant like they long for the latest designer shoe or purse style!
It’s a relief not to have to make this stuff up myself. On the other hand, if the plant works out, I don’t care what the label or the website says.Posted by Elizabeth Licata on August 3, 2008 at 3:14 pm, in the category Taking Your Gardening Dollar.