2. Reviews of flower and garden shows. I think these kinds of events should be covered in flower and garden magazines. The articles are a little too rah-rah for my taste, but hey, if they start ranting, what does that leave for us to do?
3. A fashion feature about floral prints. OK, I know a lot of you are going to disagree with me on this one. But I’m talking about bringing it all together, floral-wise, and to me that includes art, music, literature, food, travel,
and even stuff. Floral prints on china. Floral fragrances. And yes, floral printed dresses. I’m in jeans and a t-shirt right now, but I’m a sucker for a hip floral print. Another example, also found in this issue: a cake decorator who does incredibly realistic edible cake decorations that look EXACTLY like real flowers. I mean EXACTLY. Frivolous, yes, but amazing.
4. A nice article on sustainable flower gardening with a focus on growing chemical-free roses.
6. A celeb interview with singer Kathy Mattea. This is something I think is seriously missing from garden and flower media. Again, I know some of you will disagree with me here, and I’m not saying we ought to be celeb-obsessed, but when someone who is interesting in the culture in some other way is also a gardener or a flower lover, let’s make that connection. (Does Stephen Colbert have a garden? I’d like to know!)
7. And now for a couple things I think they could do better. There’s
always a wedding (this issue had two wedding features), which I guess is of interest to florists and brides, but with so many wedding magazines out there, is it really necessary to do more of this? I’m willing to put up with it, but the layouts are always so cluttered that it looks as though they were designed to please a demanding bride, not the reader.
8. Also: These photos of people at events standing around with drinks in their hands smiling at the camera? Interesting only to the people in the photos. It’s clearly of no use to the reader at all, and
it makes me feel like I’m reading someone else’s society pages (not that I read my own society pages). Fortunately, Flower seems to do less and less of this all the time, but it’s time for a complete ban on this type of photo. Show us interesting people doing interesting things, but no more group shots of well-heeled guests smiling at the camera, please!
Whew. It’s hard work reviewing a magazine! I didn’t even get to the profiles of individual flowers (with both growing tips and floral arranging tips) and the front-of-the-book stuff like book reviews, product round-ups (vases, floral jewelry, whatever), and garden essays and profiles. Check it out–it’s a magazine worth paying attention to.Posted by Amy Stewart on July 10, 2008 at 5:20 am, in the category Unusually Clever People.