2. There is no #2.
Seriously, folks. It’s a one-step, no-brainer, guaranteed zinger of a promotion idea.
Best of all, I have two blogs, so I got two packages just like this.
A shot of Hendrick’s and a cucumber, along with a little card sending me to their website. (Note to PR people: witness the lack of a press kit.) Hendrick’s was already one of my two favorite gins (Beefeater being the one most likely to be found in our freezer, and Hendrick’s being the one I’m most likely to order when I’m out somewhere), but hey, send enough of it to me for free and it will become my one and only.
I can be plied with booze.
So much so that I’ll even link to their blog, The Unusual Times.
So much so that I’ll even link to a specific post on their blog and say that Hendricks Cucumber Lemonade sounds awesome, especially considering that two of the three ingredients just arrived in the mail. Although oddly, the recipe doesn’t call for cucumber. I guess you’re just supposed to figure that part out on your own.
Somebody in the horticultural world was recently telling me that they really wanted to send us some swag, but they thought it might taint our relationship, or our ethics, or our editorial standards, or some such thing. I had to remind them that this is blogging. It’s the Wild West out here. There aren’t any grown-ups standing around telling us what we are and aren’t allowed to do. Like refuse all shipments of free booze. We would never, ever have a policy like that. Actually, we would never have a policy, period.
So–Any other gin floozies get a little present from Hendrick’s today?Posted by Amy Stewart on June 30, 2008 at 3:03 pm, in the category Unusually Clever People.