Have you seen Häagen Dazs’s help the honey bees site? Do visit, if not. It’s a charming and I would think effective awareness-raising project. The company explains why they care—many of their ingredients are dependent on bee pollination—explains how they’re donating to research on the bee problem, and offers some fun interactive features and a store.
Sadly, ice cream has been on my list of forbidden foods for some time now, but maybe my
thin slim husband would like some of the bee-dependent flavors, the purchase of which will help support Penn State and UC Davis research. In fact, it was he who found the site and, after reading it, asked me if I was growing any of the plants they list as attracting bees. It’s the most interested I’ve seen him in plant types, ever. (He’s in charge of hardscaping, lighting, and the watering system.)
Their bee-friendly plant list is actually kind of strange, but I believe is meant to reach across a wide range of zones. Anyway, even though this is the brainchild of a General Mills subsidiary, I like the website. I can’t help but think it will succeed in making more people care about honeybees.
You can personalize your own bee and email it; above is the one I made.Posted by Elizabeth Licata on May 4, 2008 at 11:00 am, in the category Ministry of Controversy.