xx Here’s the lihnk.
that Big Food companies like his and major retailers are more than
happy to slap the movementâs buzzwords on their products without
changing their business practices. He directed the audience to read âThe Six Sins of Greenwashing,â
a report by TerraChoice Environmental Marketing that examined the
marketing claims of 1,000+ âgreenâ products in big-box stores and
distilled their meaninglessness into six pithy vices. Kahn also noted that the Federal Trade Commission is in the middle of updating its Green Guides to govern how new phrases such as âcarbon neutralâ can be used in product marketing.
Posted by Susan Harris on April 10, 2008 at 5:42 pm, in the category Uncategorized.