Uncategorized

greenwashing index

xx Here’s the lihnk.

IThis is the Six Sins site?

Kahn acknowledged
that Big Food companies like his and major retailers are more than
happy to slap the movement’s buzzwords on their products without
changing their business practices. He directed the audience to read “The Six Sins of Greenwashing,”
a report by TerraChoice Environmental Marketing that examined the
marketing claims of 1,000+ “green” products in big-box stores and
distilled their meaningless
ness into six pithy vices. Kahn also noted that the Federal Trade Commission is in the middle of updating its Green Guides to govern how new phrases such as “carbon neutral” can be used in product marketing.

 

Posted by on April 10, 2008 at 5:42 pm, in the category Uncategorized.
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