Wow. It feels like the last National Garden Month just ended! Like, today.
But here we are on the brink of April 1, and according to this here press release, the National Garden Bureau (a non-profit run by representatives of the seed industry with the goal of ‘disseminating accurate information about gardening’) and the National Gardening Association (a non-profit with a more diverse group of horticultural types on its board; its aim is to provide ‘plant-based education’) have teamed up to celebrate National Garden Month.
There’s a festival in Manhattan’s Union Square called NYC Grows, sponsored by Target, Lowes, Scotts, and others, which is described on the National Garden Month website as an event that will (I’m not making this up) "provide opportunities for national, regional, and local companies to demonstrate their social responsibility to, and create brand awareness among, consumers interested in making their
lives more ‘green.’"
Create brand awareness. That’s the actual, stated, right-there-on-the-website goal of this event.
And it seems to be the only real, official event of National Garden Month. Other than that, we are encouraged to troll the website for Easy Garden Tips, search an online calendar for garden shows or ‘educational programs’ in our area, and generally celebrate the ‘endearing and enduring love of nurturing plants.’
So get out there, folks! Enjoy National Garden Month while you can! ‘Cause it’s going to be over in..uh… a month! Oh, and don’t forget about that brand awareness. You’re gonna need that.Posted by Amy Stewart on March 31, 2008 at 5:30 am, in the category Everybody's a Critic.