This just in from the New York Times: the writer of a blog called ShapingYouth objected to a Target ad (She saw a woman splayed across the Target logo with the bulls-eye at her crotch; Target saw a woman in ski clothes making a snow angel), and Target responded thusly: "Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets"
The New York Times, being a traditional media outlet, followed up and got, “We do not work with bloggers currently” from a spokeswoman.
Of course, Target’s non-response to the non-media has now become a tale of bad customer service in the New York Times. Good work, PR team! The comments are rolling in and the debate about bloggers vs. journalists is getting fired up again, but the real point is this: Target could have responded politely to her concern whether she was a reporter, a blogger, the head of an advocacy group, or just somebody with an axe to grind.
But Target said they don’t talk to bloggers specifically. Why? According to the PR representative:
“This practice is in place to
allow us to focus on publications that reach our core guest."
You’d think that Target, the hipster of the big boxes, would have some idea that its ‘core guests’ read blogs. Not so much, apparently.Posted by Amy Stewart on January 28, 2008 at 1:13 pm, in the category Taking Your Gardening Dollar.