For many seasons, one of the highlights of a visit to the local Botanical Gardens has been checking out the mimosa pudica, aka “Sensitive Plant.” A stroke along its leaves would make them close up. Silly, but fun. In their description of the plant, Logee’s recommends that this plant is “a perfect way to introduce children to the world of plants.” And it is a great plant for kids, no doubt.
But Logee’s obviously wasn’t hip to the right way to sell this specimen. I now read that mimosa pudica is being sold as (warning: the music is truly obnoxious) TickleMePlant. They’ve trademarked the name. Which makes me wonder: can you take an already existing plant with a perfectly good name, call it something else, and then trademark it? I guess you can.
Here’s what else I’m wondering. Will I be able to get the refrain “I love my ticklemeplant,” out of my head within the next 24 hours? Stay tuned.Posted by Elizabeth Licata on January 23, 2008 at 12:00 pm, in the category Taking Your Gardening Dollar.