I haven’t eaten supermarket beef in at least a decade, since I discovered how delicious my local farmers’ organic beef is, so I certainly approve in theory.
In practice, however, I worry about the branding strategy. Do you really want to be thinking about gristle and bone while ordering overpriced perennials from White Flower’s exquisitely photographed catalog? After all, it’s White Flower Farm. Effete, pristine. I cannot imagine the scent of manure coming off that catalog.Posted by Evelyn Hadden on December 22, 2007 at 3:09 pm, in the category Eat This.