Remember when Park Seeds started a blog and got it mostly wrong? The writers were composites or
employees using "pen names" and the blog had rules – humor must be used carefully and appropriately, etc. But they learned from their early mistakes and now the blog is a straight-forward and welcome addition to their communications to customers.
We follow news of hort-biz blogs with great interest and when the Cobrahead announced its blog to the Garden Writer Listserv, I jumped on the link. Here’s what I like about it:
- The blog-writers have by-lines and real names because they’re real people.
- The articles are about gardening, real gardening by a family that also designs and sells tools.
- And sometimes the gardening stories involve use of their products, which might just lead a reader to try one.
But of course I have suggestions, so I’ll just speak directly to the folks at CobraHead:
- Add an About this Blog link in a prominent position. Currently the About information is hidden behind the words "Welcome to the CobraHead Blog", but there’s no indication that that’s a link. Make that obvious by using the word About – it’s a standard we all recognize, especially if it also looks like a link. And beef up the About with some of the information on your website’s About Us page. Also, tell us who your blog-writers are – all of them – because those first names tell us nothing and we’d like to know their connection to the company. (Personal details they can keep to themselves.)
- Make it easier for readers to navigate to your site. Instead of hiding the link behind the graphic in the upper left corner, have a prominent link that says "About CobraHead" or "Visit our Website" or some such, again with a link in a recognizable style.
MORE GARDEN BIZ BLOGS
I just checked the blogrolls at Open Register and found 24 garden center blogs and 8 other garden industry blogs, so everybody’s doing it! Check ’em out yourself and give them your (excellent) feedback. Who better than gardenbloggers and blog-readers to offer constructive suggestions? We know that a good blog helps the business and its customers.
Photo: of Cobrahead creator Noel Valdes, from their site.Posted by Susan Harris on November 6, 2007 at 6:03 am, in the category Taking Your Gardening Dollar.