Taking Your Gardening Dollar

Cobrahead’s got a Blog, and the Blog is Good

by Susan
Remember when Park Seeds started a blog and got it mostly wrong?  The writers were composites orNoel_2

employees using "pen names" and the blog had rules – humor must be used carefully and appropriately, etc.  But they learned from their early mistakes and now the blog is a straight-forward and welcome addition to their communications to customers. 

We follow news of hort-biz blogs with great interest and when the Cobrahead announced its blog to the Garden Writer Listserv, I jumped on the link.  Here’s what I like about it:

  • The blog-writers have by-lines and real names because they’re real people.
  • The articles are about gardening, real gardening by a family that also designs and sells tools.
  • And sometimes the gardening stories involve use of their products, which might just lead a reader to try one.

But of course I have suggestions, so I’ll just speak directly to the folks at CobraHead:

  • Add an About this Blog link in a prominent position.  Currently the About information is hidden behind the words "Welcome to the CobraHead Blog", but there’s no indication that that’s a link.  Make that obvious by using the word About – it’s a standard we all recognize, especially if it also looks like a link.  And beef up the About with some of the information on your website’s About Us page.  Also, tell us who your blog-writers are – all of them – because those first names tell us nothing and we’d like to know their connection to the company.  (Personal details they can keep to themselves.)
  • Make it easier for readers to navigate to your site.  Instead of hiding the link behind the graphic in the upper left corner, have a prominent link that says "About CobraHead" or "Visit our Website" or some such, again with a link in a recognizable style.

MORE GARDEN BIZ BLOGS
I just checked the blogrolls at Open Register and found 24 garden center blogs and 8 other garden industry blogs, so everybody’s doing it!  Check ’em out yourself and give them your (excellent) feedback.  Who better than gardenbloggers and blog-readers to offer constructive suggestions?  We know that a good blog helps the business and its customers.

Photo: of Cobrahead creator Noel Valdes, from their site.

Posted by on November 6, 2007 at 6:03 am, in the category Taking Your Gardening Dollar.
Comments are off for this post

2 responses to “Cobrahead’s got a Blog, and the Blog is Good”

  1. Amy Stewart says:

    I figured you would jump on this. Yes, this is a great example of how a company can do a blog. It doesn’t have to be a fake blog by some hypothetical, demographically-calibrated, PR director’s idea of a hipster. It can just be people who work at the company and want to put up a few thoughts, ideas, and photos from time to time. How hard is that?

  2. Carol says:

    Nice, and they sell a garden tool that I don’t have (yet).

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