Telling lies to them will create a tremendous amount of hostility and you don’t need that. (naturally, other customers love to be lied to, so keep it up when the kids aren’t around.)
Whatever your policies, keep them flexible. (yes, the Baby Boomer generation cherishes rules and rigid thinking, as demonstrated by that whole sexual and cultural revolution thing way back when. But somehow these kids just aren’t going for it.)
Here’s the nuttiest little bit of advice in this nutty little story:
"Generation X and Y go around all day long with their iPods listening to music–much of which is sad, at least that’s what us Baby Boomers would say about it. Research has shows that happy music creates happy people but sad music raises the level of purchasing attention…When you see the younger generation walk into your store with their iPod playing, let it play. Don’t judge what they’re doing. Pray they’re listening to some sad songs."
Got it? iPod + sad music = young, depressed customer eager to splurge on bedding annuals.
The Gen X staffers here at GardenRant got together to compose a response to this vapid story. It took us all day, and boy, did we get to know each other better, but eventually we nominated one smart boy to write it up for us, and here’s what he said:
Dear Mr. Vernon,
We accept the fact that we had to sacrifice a whole Saturday in detention for whatever it is we did wrong, but we think you’re crazy for making us write an essay telling you who we think we are. You see us as you want to see us, in the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain, and an athlete, and a basketcase, a princess, and a criminal. Does that answer your question?Posted by Amy Stewart on July 31, 2006 at 6:22 am, in the category Taking Your Gardening Dollar.